The Complete Brand Experience
A companies brand is the shared set of values that someone is able to relate with as they purchase a product or service. To fully appreciate a complete brand experience, those shared values need to be felt through every interaction. I have a variety of skill-set based on my career background from strategy & research, brand design, product design, interactive design & development, film, and advertising. Having that range of experience has allowed me to effectively focus on the complete vision of a brand. Designing ideas that make communication channels work with each other is built into the foundation of my creative process.
Adding Value Through Actions.
Every creative execution from a brand is important, but understanding how each initiative works within the complete ecosystem of a brand experience is equally if not more essential. My aim is to consistently provide a positive brand experience to the ultimate end user it touches. Motivated by passionate business leaders, I always look to create forward-thinking work that both provide an added value to society, and enhance the internal infrastructure of a Brand's organization. I help to identify business objectives, and work closely with my clients to best define the most appropriate steps towards reaching those goals. Once a road map is defined, I am the hands-on creative that makes sure the crafting of each execution is best-in-class.
TODAY'S BRANDS ARE JUDGED BY THEIR ACTIONS. I DESIGN CREATIVE, CONSUMER INTERACTIONS THAT ADD A MEASURABLE VALUE INTO THE LIVES OF THOSE WHO EXPERIENCE THEM.
My background is built around the appreciation of great design. I work to infuse the principles of design into every aspect of a brands infrastructure. I am able to carry a project from conception to completion while applying premium craftsmanship and understanding to each step of the process.
Click thru the gallery to view a sample of my design work.
I have a broad history of designing and building digital experiences that range from user experience planning, e-commerce web design, digital product development, mobile application design and multi-channel interaction design. I always strive to blend the lines between digital and physical brand experiences, as they are most beneficial to the end user when they work cohesively together.
Click thru the gallery to view a sample of my interactive work.
Understanding "why" a brand is motivated to create something for the world to touch is essential towards ensuring it's success. Built into my process is the understanding of a brands marketplace and consumer motivations. I have a rich history of working with strategic, creative agencies to define consumer insights and brand architectures.
Visual storytelling is the most popular way of consuming content by today's conscious consumer. I have experience in both commercial and digital video production. With my background, I'm able to stay connected to the creative delivery process as it reaches it's audience.
I AM MADE TO SCALE.
Staying nimble allows me unlimited ways of engaging with new and existing clients. I immerse myself into the brands and agencies I work with, as each project provides it's own unique challenges. I am able to fit well within a team, or lead an initiative from start to finish.
Although I am one person, I believe that collaboration produces the most impressive results. I always pursue the most appropriate solution for my partners, and tend to bring in expert individuals based on the characteristics of each project.