GT Bicycles

GT Bicycles

The Evolution of an Icon.

After a fall from grace, GT had a mission to re-invent the brand for a new consumer. GT Bicycles needed a strategic plan of how to handle their existing equity with international partners before revealing a brand refresh at the end of 2012. While working at Colle+McVoy, a hybrid brand book was designed that both set the tone of voice for the company, and acted as a production tool for the creation of new marketing materials.

As we brought the original GT logo back into the brand, an entirely new graphic language and tone was established to begin the 2012 season. This was accomplished thru a brand book and comprehensive style-guide.

The new GT brand was fully realized in the creation of their new website. Strategically launched just prior to the Olympics, the site was rich with content circling their professional riders participating in the Summer games. 

GT Bicycles

GT Bicycles

The Evolution of an Icon.

After a fall from grace, GT had a mission to re-invent the brand for a new consumer. GT Bicycles needed a strategic plan of how to handle their existing equity with international partners before revealing a brand refresh at the end of 2012. While working at Colle+McVoy, a hybrid brand book was designed that both set the tone of voice for the company, and acted as a production tool for the creation of new marketing materials.

As we brought the original GT logo back into the brand, an entirely new graphic language and tone was established to begin the 2012 season. This was accomplished thru a brand book and comprehensive style-guide.

The new GT brand was fully realized in the creation of their new website. Strategically launched just prior to the Olympics, the site was rich with content circling their professional riders participating in the Summer games. 

GT Bicycles

GT Bicycles

The Evolution of an Icon.

After a fall from grace, GT had a mission to re-invent the brand for a new consumer. GT Bicycles needed a strategic plan of how to handle their existing equity with international partners before revealing a brand refresh at the end of 2012. While working at Colle+McVoy, a hybrid brand book was designed that both set the tone of voice for the company, and acted as a production tool for the creation of new marketing materials.

As we brought the original GT logo back into the brand, an entirely new graphic language and tone was established to begin the 2012 season. This was accomplished thru a brand book and comprehensive style-guide.

The new GT brand was fully realized in the creation of their new website. Strategically launched just prior to the Olympics, the site was rich with content circling their professional riders participating in the Summer games. 

GT Bicycles

GT Bicycles

The Evolution of an Icon.

After a fall from grace, GT had a mission to re-invent the brand for a new consumer. GT Bicycles needed a strategic plan of how to handle their existing equity with international partners before revealing a brand refresh at the end of 2012. While working at Colle+McVoy, a hybrid brand book was designed that both set the tone of voice for the company, and acted as a production tool for the creation of new marketing materials.

As we brought the original GT logo back into the brand, an entirely new graphic language and tone was established to begin the 2012 season. This was accomplished thru a brand book and comprehensive style-guide.

The new GT brand was fully realized in the creation of their new website. Strategically launched just prior to the Olympics, the site was rich with content circling their professional riders participating in the Summer games. 

GT Bicycles

GT Bicycles

The Evolution of an Icon.

After a fall from grace, GT had a mission to re-invent the brand for a new consumer. GT Bicycles needed a strategic plan of how to handle their existing equity with international partners before revealing a brand refresh at the end of 2012. While working at Colle+McVoy, a hybrid brand book was designed that both set the tone of voice for the company, and acted as a production tool for the creation of new marketing materials.

As we brought the original GT logo back into the brand, an entirely new graphic language and tone was established to begin the 2012 season. This was accomplished thru a brand book and comprehensive style-guide.

The new GT brand was fully realized in the creation of their new website. Strategically launched just prior to the Olympics, the site was rich with content circling their professional riders participating in the Summer games. 

GT Bicycles

GT Bicycles

The Evolution of an Icon.

After a fall from grace, GT had a mission to re-invent the brand for a new consumer. GT Bicycles needed a strategic plan of how to handle their existing equity with international partners before revealing a brand refresh at the end of 2012. While working at Colle+McVoy, a hybrid brand book was designed that both set the tone of voice for the company, and acted as a production tool for the creation of new marketing materials.

As we brought the original GT logo back into the brand, an entirely new graphic language and tone was established to begin the 2012 season. This was accomplished thru a brand book and comprehensive style-guide.

The new GT brand was fully realized in the creation of their new website. Strategically launched just prior to the Olympics, the site was rich with content circling their professional riders participating in the Summer games. 

GT Bicycles

GT Bicycles

The Evolution of an Icon.

After a fall from grace, GT had a mission to re-invent the brand for a new consumer. GT Bicycles needed a strategic plan of how to handle their existing equity with international partners before revealing a brand refresh at the end of 2012. While working at Colle+McVoy, a hybrid brand book was designed that both set the tone of voice for the company, and acted as a production tool for the creation of new marketing materials.

As we brought the original GT logo back into the brand, an entirely new graphic language and tone was established to begin the 2012 season. This was accomplished thru a brand book and comprehensive style-guide.

The new GT brand was fully realized in the creation of their new website. Strategically launched just prior to the Olympics, the site was rich with content circling their professional riders participating in the Summer games. 

GT Bicycles

GT Bicycles

The Evolution of an Icon.

After a fall from grace, GT had a mission to re-invent the brand for a new consumer. GT Bicycles needed a strategic plan of how to handle their existing equity with international partners before revealing a brand refresh at the end of 2012. While working at Colle+McVoy, a hybrid brand book was designed that both set the tone of voice for the company, and acted as a production tool for the creation of new marketing materials.

As we brought the original GT logo back into the brand, an entirely new graphic language and tone was established to begin the 2012 season. This was accomplished thru a brand book and comprehensive style-guide.

The new GT brand was fully realized in the creation of their new website. Strategically launched just prior to the Olympics, the site was rich with content circling their professional riders participating in the Summer games. 

GT Bicycles

GT Bicycles

The Evolution of an Icon.

After a fall from grace, GT had a mission to re-invent the brand for a new consumer. GT Bicycles needed a strategic plan of how to handle their existing equity with international partners before revealing a brand refresh at the end of 2012. While working at Colle+McVoy, a hybrid brand book was designed that both set the tone of voice for the company, and acted as a production tool for the creation of new marketing materials.

As we brought the original GT logo back into the brand, an entirely new graphic language and tone was established to begin the 2012 season. This was accomplished thru a brand book and comprehensive style-guide.

The new GT brand was fully realized in the creation of their new website. Strategically launched just prior to the Olympics, the site was rich with content circling their professional riders participating in the Summer games. 

GT Bicycles

GT Bicycles

The Evolution of an Icon.

After a fall from grace, GT had a mission to re-invent the brand for a new consumer. GT Bicycles needed a strategic plan of how to handle their existing equity with international partners before revealing a brand refresh at the end of 2012. While working at Colle+McVoy, a hybrid brand book was designed that both set the tone of voice for the company, and acted as a production tool for the creation of new marketing materials.

As we brought the original GT logo back into the brand, an entirely new graphic language and tone was established to begin the 2012 season. This was accomplished thru a brand book and comprehensive style-guide.

The new GT brand was fully realized in the creation of their new website. Strategically launched just prior to the Olympics, the site was rich with content circling their professional riders participating in the Summer games. 

GT Bicycles

GT Bicycles

The Evolution of an Icon.

After a fall from grace, GT had a mission to re-invent the brand for a new consumer. GT Bicycles needed a strategic plan of how to handle their existing equity with international partners before revealing a brand refresh at the end of 2012. While working at Colle+McVoy, a hybrid brand book was designed that both set the tone of voice for the company, and acted as a production tool for the creation of new marketing materials.

As we brought the original GT logo back into the brand, an entirely new graphic language and tone was established to begin the 2012 season. This was accomplished thru a brand book and comprehensive style-guide.

The new GT brand was fully realized in the creation of their new website. Strategically launched just prior to the Olympics, the site was rich with content circling their professional riders participating in the Summer games.